Law offices tend to be fairly conservative when it comes to technology. I know some who haven’t changed their content management system for years. “If it works, don’t fix it” is a great philosophy, but wrestling with ancient content management systems is a frustrating and unrewarding task — it certainly doens’t encourage busy lawyers to keep their sites’ fresh with new content.
Many lawyers see the advantage of writing a legal blog. It’s a powerful way to demonstrate expertise and understanding of client issues, as well as build a loyal audience, particularly among potential clients with interests that correspond to a lawyer’s area of specialization. Legal blogs are also, of course, an excellent way to capture search traffic — those who don’t blog are putting themselves at a disadvantage and failing to exploit the full potential of their website.
WordPress is without a doubt the most popular content management system. But that doesn’t necessarily mean that WordPress is the right solution for lawyers. In this article, I’d like to explain why I advise lawyers who seek my advice to use self-hosted WordPress.