Early forecasts for 2017 holiday sales look merry and bright for retailers. According to Deloitte, overall holiday sales are expected to grow up to 4.5 percent this year, topping $1 trillion between November and January. Researchers expect eCommerce sales alone to increase 18 to 21 percent. For B2C companies, having a presence on social media is no longer optional during the holiday season.
Customers expect to visit your Facebook, Twitter, and Instagram pages to research your products, connect with other customers, and find exclusive promotions. For store owners, it’s the best opportunity of the year to grow your audience and increase your engagement with customers on social media. Here are a few ideas to make the most of your social media for the holiday season.Posted in: eCommerce