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Posts by: Corey

Integrating a WordPress Blog With Your Magento Store

June 12, 2018 3 Comments RSS Feed

Integrating a WordPress Blog Into a Magento StorePublishing audience-attracting content on an eCommerce store can be difficult. Product descriptions are essential but they aren’t the sort of content that attracts a loyal readership or brings people back time and time again. The importance of SEO value in generating organic reach means that it’s time to start integrating a WordPress blog with your Magento store. Content publishing is the present and the future of eCommerce and online retail, especially if you’re looking to attract new customers and retain existing buyers. Read more

Posted in: Magento, WordPress

How to Write Blog Titles: 3 Expert Tips to Improve Your Conversions

December 21, 2017 0 Comments RSS Feed

How to Write Blog Titles: 3 Expert Tips to Improve Your Conversions

Photo by Damian Zaleski on Unsplash

Before you wow readers with your content, before you develop an emotional connection between them and your brand, before they even click on your article… you have to get your foot in the door. Therein lies the art of writing blog titles.

Blog titles and headlines are a quick pitch to encourage visitors to read your content — and by “quick,” we mean less than a sentence. Each individual word must be chosen with care, because only the best titles translate into clicks.

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Posted in: Content, WordPress

What Does rel=noopener Do In WordPress Posts

December 20, 2017 1 Comment RSS Feed

What Does rel=noopener Do In WordPress Posts

Photo by JJ Ying on Unsplash

With the release of WordPress 4.7.4, there was a change to the way links are created in WordPress posts and pages. If you flip over to the “text” view in the WordPress editor, you’ll see that links you’ve told to open in a new tab are now tagged with rel=“noopener”. Many WordPress users have wondered what this attribute means, why it’s being added to their links, and, in particular, whether it has an impact on search engine optimization in the way that attributes like rel=“nofollow” and rel=“noindex” can.

In fact, rel=“noopener” is added to links that open in a new tab as a security precaution. When a link opens a new tab, the page that opens in the second tab is able to exert some control over what appears in the original tab. This ability is conferred by the JavaScript window.opener object, which gives JavaScript running on the child tab access to the contents of the parent tab.

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Posted in: Webmaster, WordPress

Eight Reasons Your New WordPress Site Isn’t Ranking In Google

December 19, 2017 1 Comment RSS Feed

Eight Reasons Your New WordPress Site Isn't Ranking In Google

Photo by Benjamin Dada on Unsplash

You launch a new business website and write a few pages of content, publish a handful of blog articles, and share content on Facebook and Twitter. But after a few months, your site is nowhere to be seen in Google search results. What’s the problem?

There are many reasons a new site might fail to rank in Google, but, in my experience, there are a few pitfalls many new site owners fall into.

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Posted in: Webmaster, WordPress

The 5 Best Online Image Compressors for Improving Your Loading Speed

December 18, 2017 0 Comments RSS Feed

The 5 Best Online Image Compressors for Improving Your Loading Speed

Photo via Pixabay

It’s the age-old conundrum: how to have your cake and eat it too. You want a gorgeous, rich website full of high-quality images, but you want it to load as fast as possible for the best UX. Some will say you have to choose one or the other, but the truth is you can have both — and quite easily — with online image compressors.

Image compressors reduce the file size of any image without harming image quality (at least not to the naked eye). And, what’s more, you can do it all online… and for free.

But which of these web builder’s little helpers works best? Today, we discuss the 5 best online image compressors.

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Posted in: General, Webmaster

WordPress MacOS Editor MarsEdit Gets A Major New Release

December 15, 2017 0 Comments RSS Feed

WordPress MacOS Editor MarsEdit Gets A Major New Release

Photo by Tim Mossholder on Unsplash

Five years ago, we wrote a roundup of third-party iOS and Mac applications for writing and publishing WordPress articles. At the top of the list was MarsEdit, a MacOS blog editor that supports a number of different blogging platforms, including WordPress. This month, MarsEdit’s developers, Red Sweater, released MarsEdit 4.0, a comprehensive update with new features, improved WordPress integration, and an interface upgrade so that it doesn’t look out of place next to more recent apps.

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Posted in: WordPress

Looking for Fast WordPress Themes? Here’s Three!

December 14, 2017 0 Comments RSS Feed

Looking for Fast WordPress Themes? Here's Three!

Photo by Igor Miske on Unsplash

The tortoise may have beaten the hare in a foot race, but it wouldn’t last long in the world of web development. Speed is the name of the game in today’s digital industries; not only do users expect sites to load quickly (and bounce if they don’t), but loading speeds also factor into Google search rankings — including mobile.

With that in mind, we were curious about which WordPress themes performed best when it came to loading times. Drawing on Pingdom research conducted by Athemes, we picked out 3 of the fastest WordPress themes to give your WP site a head start right out of the blocks.

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Posted in: Webmaster, WordPress

5 Ways Small Ecommerce Stores Can Compete with Giants

December 13, 2017 0 Comments RSS Feed

5 Ways Small Ecommerce Stores Can Compete with Giants

Photo by rawpixel.com on Unsplash

Amazon. Walmart. Alibaba. There’s plenty of Goliaths roaming around the hills of ecommerce, and you’re just a scrawny startup with a slingshot. But even the smallest ecommerce sites can compete with giants — as long as they know where to aim.

Here, we’re going to talk about 5 tried-and-true strategies for small ecommerce sites to hold their own against the bigger and more established online stores.

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Posted in: eCommerce

How Does Memcached Make WordPress Hosting Faster?

December 12, 2017 0 Comments RSS Feed

How Does Memcached Make WordPress Hosting Faster?

Photo by Mike Wilson on Unsplash

Our WordPress hosting platform incorporates many performance optimizations that guarantee content is delivered to your WordPress site’s visitors as quickly as possible. Among them is the Memcached instance we include with all shared and dedicated WordPress accounts. I’d like to take a look at what Memcached is and how it works to make your site faster.

First, think about what happens when a browser sends a page request to a WordPress site. When WordPress receives the request, a PHP script is executed. The job of the script is to ask the site’s MySQL database for the data it needs to build the page. It then constructs an HTML page by combining that data with a template.

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Posted in: WordPress

What Is WooCommerce?

December 11, 2017 0 Comments RSS Feed

What Is WooCommerce? So you’ve decided to launch a new eCommerce store. One of the first decisions facing you is which eCommerce platform to base your store on. There are many excellent eCommerce applications to choose from, including Magento, Craft Commerce, and WooCommerce, among others. Before making a choice, you should understand what the options are and how they differ.

In this article, I’m going to focus on WooCommerce, and in future articles I’ll take a look at the others.

WooCommerce Is Free

The first things to know about WooCommerce are that it is free and open source. You don’t have to pay anything to use WooCommerce, and its code can be examined and edited by anyone. You might not understand why this matters, but if you use WooCommerce for your eCommerce store, you own and control the store and its data. That’s not true of many eCommerce platforms.

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Posted in: eCommerce, WooCommerce, WordPress