All dynamic content management systems and eCommerce applications — WordPress included — generate HTML pages by executing code and making database requests. The process typically takes fractions of a second, but in some cases it can take several seconds and consume a lot of server resources on a busy site. One of the ways we can make the process faster and reduce server load for a WordPress site is caching.
Posted in: Nexcess, WordPress
Publishing audience-attracting content on an eCommerce store can be difficult. Product descriptions are essential but they aren’t the sort of content that attracts a loyal readership or brings people back time and time again. The importance of SEO value in generating organic reach means that it’s time to start integrating a WordPress blog with your Magento store. Content publishing is the present and the future of eCommerce and online retail, especially if you’re looking to attract new customers and retain existing buyers. Read more
Since early 2017, the phrase “WordPress Gutenberg” has been floating around the WordPress community. Currently scheduled for release in 2018 with WordPress 5.0, the Gutenberg project will change the way you write and design posts.
We recently spun up a test server in order to explore Gutenberg in all its glory and see why it’s been making waves in the WordPress community. This is our guide to WordPress Gutenberg and how you can get started with it yourself. Read more
Posted in: Nexcess, WordPress
Machine learning and AI are everywhere. While only 33 percent of consumers believe they use an AI or machine learning service, the reality is that 77 percent actually do. WordPress sites are no exception, with several plugins that incorporate machine learning and AI technologies. Read more
Backing up is something people know they should do, but put off until some unspecified day in the future. It never seems urgent and there’s always something more pressing to do. At least, that’s true until the moment disaster strikes and you kick yourself for not backing up sooner. Read more
Posted in: WordPress
Online advertising is a multi-billion dollar industry that places hundreds of millions of adverts on tens of millions of web pages every day. For good and for bad, advertising is the engine of the online economy, but few consumers are aware of the incredible complexity of the system that chooses which adverts they see. That system is far from perfect, and one of its biggest problems is fraud. Read more
