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Posts by: Magento

New Data Shows That Magento Continues To Dominate The eCommerce Market

June 3, 2014 0 Comments

Magento Dominates eCommerce It’s no surprise that eCommerce is growing apace. No one with any experience of the online retail sector has any doubt that the eCommerce market is in rude health, with revenues and numbers of retailers growing every year. eCommerce is fast becoming the default shopping venue for many markets in the US and Europe, with plenty of growth opportunity both in the developing and developed world.

There is no shortage of eCommerce platforms for new and established retailers to choose from, both nascent and mature, so it’s interesting to see how retailer platform adoption has changed over time. Luckily, we’ve a couple of very good sources for eCommerce platform data: The Internet Retailer Top 500 Guide and Tom Robertshaw’s eCommerce Survey, both of which show that Magento’s market penetration is growing at an impressive rate.

The Internet Retailer Top 500 gathers together a large number of metrics for the most prominent online retailers. It’s a guide to the eCommerce one percent, and isn’t really reflective of the market as a whole, but it’s a useful bellwether for determining how retail giants who insist on high-performance and reliability see a platform. Read more

Posted in: Magento, Nexcess

OroCRM Brings The Talents Of Magento Founder To eCommerce Customer Relationship Management

May 29, 2014 0 Comments


If you were to pick a dream team to work on an eCommerce-focused customer relationship management platform, chances are it would include the co-founders of Oro, Inc.: Yoav Kutner, former CTO and Co-Founder of Magento; and Jary Carter, Magento’s former VP of Worldwide Sales and Channel, now CTO and CEO of Oro, Inc. respectively. They’re joined by Dima Sorka, former Lead Architect for Magento as Vice President of Engineering. These guys know eCommerce inside and out, which is part of what makes OroCRM, the company’s flagship product, so interesting for online retailers.

There have been many attempts to crack the nut of eCommerce CRM. Retailers have a completely different set of needs when compared to other businesses, so the standard CRM tools are not entirely up to the job. While most businesses are focused on lead generation and sales follow up, to be effective, eCommerce CRMs need to integrate with shopping carts, often across multiple channels and ideally with tools that enable marketing automation so that retailers can monitor and respond to customer’s shopping behavior in near real time.

OroCRM offers a comprehensive customer relationship management toolset designed specifically to meet the needs of online retailers.

Read more

Posted in: Magento

Magento Imagine 2014 Slide Decks are Online!

May 15, 2014 0 Comments

This week, Nexcess was honored to sponsor the recently completed Imagine Conference that included epic talks from Roy Rubin and Malcolm Gladwell, as well a huge number of informative presentations from talented members of the Magento community. The Nexcess team had a great time, whether enjoying Nexcess Coolers with new friends at the Monday night after party or just talking shop with the incredibly knowledgeable people that drive the greatest eCommerce system out there.

They say “what happens in Vegas, stays in Vegas,” but we thought that would be rude since not everyone could be in Vegas (and our own Chris Wells had an opportunity to speak). Knowing you might not have been able to make it to our talk, we’ve made the slides of Chris’ presentation, Simple Steps To Win The Site Performance Battle, available online. Read more

Posted in: Magento


Integrating A WordPress Blog With Your Magento Store

April 4, 2014 1 Comment

WordPressIt can be difficult to publish audience-attracting content on an eCommerce store. Product descriptions are essential but they aren’t the sort of content that will attract a loyal readership. As Google becomes more sophisticated and social media becomes a dominant source of referrals, it’s important that eCommerce retailers get on board with content publishing if they’re to attract new customers and retain existing buyers.

While it’s perfectly possible to blog within Magento using add-ons like the Aheadworks Blog extension, there are advantages to integrating a platform that has been built with content publication in mind. It’s also possible to turn WordPress into a eCommerce store, but Magento offers levels of flexibility and functionality that it’s difficult to replicate on a platform designed for content management.

If a retailer wants to maximize both the effectiveness of their content publishing efforts and the efficiency of their sales process, an integration that makes use of both WordPress and Magento is the optimal solution. Read more

Posted in: Magento, WordPress

Up Your eCommerce Retail Game Or You May Not Make 2015

March 6, 2014 0 Comments

Time to improve your ecommerce site!

I sometimes find it hard to believe we’re in the 14th year of the 21st century, but that’s what my calendar says and who am I to disagree?

A good many online retailers appear to harbor similar doubts. They enact this stubborn temporal denial by presenting customers with online stores that look like they photocopied a paper catalogue in 1998 and asked a developer to produce an online version of the same thing.

2014 isn’t particularly special in the grand scheme of things. Or at least I hope not — living in interesting times is said to be a curse. But 2014 is special in this respect at least: it’s the year that dozens of online retail businesses will fail. They will fail because they neglected to keep up with advances in technology and the expectations of their customers. Read more

Posted in: Magento


Premature Optimization Wastes eCommerce Retailer Resources

February 10, 2014 0 Comments

eCommerce Resources

We all know that the faster an eCommerce site is, the higher its conversion rate is likely to be. While that’s true in a general sense, in specific cases a law of diminishing returns operates. In an interesting article on the Yottaa blog, Alex Pinto considers the case of Etsy, the popular marketplace for handcrafted and vintage products.

Etsy was looking for techniques that would increase their conversion rate: they tried infinite scrolling operating under the assumption that putting more results in front of users would increase conversion rates and they tried to make sure that their search functionality was as fast as possible. Surprisingly, neither “optimization” produced any increase in conversions as measured by A/B testing against a control group.

In a further experiment, the Etsy team imposed an artificial slowdown on their search results of 200 milliseconds. Conventional wisdom would lead us to expect lower conversion rates, but, in fact, there was no change at all. Read more

Posted in: Magento


3 Simple Methods For Improving Magento Conversions

January 17, 2014 0 Comments

Increase Magento Sales

Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired.

The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps a user has to take between product selection and making a purchase, the more chances there are for them to abandon their shopping cart. As retailers, we want to ensure the journey to checkout is as smooth as possible.

The paradigmatic example of conversion rate optimization for eCommerce would be Amazon’s One Click purchase. It encourages more impulse purchasing and gives buyers no time to change their mind — although, of course, they can cancel later. Read more

Posted in: Magento

Accurate Price Intelligence Can Give Your Magento Store A Competitive Edge

January 10, 2014 0 Comments

Magento and accurate price intelligence

Pricing is one of the most difficult problems that retailers face. Picking the right price point can mean the difference between having products fly off the shelves and having them sit unbought. If shoppers perceive products to be priced too high they may abandon a particular store altogether. If they are priced too low, store owners could end up cannibalizing their profit margins to gain a competitive advantage.

There are many factors involved in choosing the right price point, but one of the most crucial pieces of data is the price that other stores are putting on their product. Particularly in the eCommerce world, pricing can be very fluid. There’s nothing standing between a retailer and a price change other than the click of a button. Because they can change prices so quickly and customers can compare prices so easily, online retailers are in a constant battle to undercut their competition while at the same time trying to make sure that they maintain prices at a level that will bring in a decent profit. Read more

Posted in: Magento


Are Algorithmic Personal Shoppers The Future Of eCommerce?

January 2, 2014 4 Comments

Magento Algorithm

We can imagine an ideal brick-and-mortar shopping experience. We know what we want to do, and when we walk into a store, we are greeted by our personal shopper, who knows us better than we know ourselves. We don’t tell her what we want to buy, but why we want it. Perhaps we want to fix a leaky faucet, or perhaps we want to go climbing in the Rockies. Whatever we want to do, our personal shopper knows exactly the right products for the job and gathers them together for us — both the products we know we need and the products we would never have thought of.

A shopping experience like that is a long way off in brick-and-mortar stores, but we’re already quite some way towards providing that experience for eCommerce. Magento in particular provides tools like faceted search and product suggestions that attempt to give shoppers what they want. But, we’re far from the ideal, which would be an algorithmic version of the personal shopper we just met — an artificially intelligent suggestion engine that can take a natural language question like: “I’m going hiking in the Rockies: what do I need?” and output a range of appropriate products based on our question and past buying choices. Read more

Posted in: Magento


Gift Registries Are A Powerful eCommerce Tool

December 30, 2013 0 Comments

Magento Gift Registry

I don’t know about you, but I’m terrible at buying gifts for people, especially on those occasions where I’m invited to a celebration like a wedding or baby shower. I have no idea what to get people and it frequently worries me that when I give them a gift of my choosing the reaction will be a tight-lipped smile and a polite questioning about whether I kept the receipt.

I’m enormously grateful when people are thoughtful enough to use a gift registry that includes a list of all the things that they would be pleased to receive. It removes my anxiety that I’m going to end up buying something that is completely useless for the recipient or that several of their other friends will buy as well.

In addition to being great at assuaging the gift-buying anxieties of people like me, gift registries are also a powerful method of generating revenue for eCommerce stores. They are a way of leveraging the loyalty of existing customers to extend awareness of a store and they almost guarantee increased sales as gifters are directed to the store by hopeful gift receivers. And, of course, once the gift giver has made their purchase, it’s likely that they will make future purchases from an eCommerce store. Read more

Posted in: Magento