There are two basic strategies for monetizing content. Publishers can either generate revenue by charging for ads placed next to their content, selling the reader’s attention to advertisers. Or, they can skip the middleman and ask their readers to pay directly. In the modern online ecosystem, people generally expect content to be “free” from their perspective, and so publishers often face resistance to the idea of premium and paywalled content, but advertising revenue is on the decline and content creation is expensive, so in some cases a paywall is a viable solution.
What Is a Paywall?
The basic concept of the paywall is easy to understand. Some or all of a site’s content is placed behind a barrier so that it is only viewable by visitors who have paid. Within the basic paywall model there are several different ways of charging for access to content.
The Subscription Model
The subscription model is the most familiar paywall implementation. Users sign up for membership and pay a recurring fee for access to content. The most successful example of a subscription paywall is the New York Times, which uses a “porous paywall” where visitors are allowed to access a number of articles for free before being cut off and asked to subscribe. Continue reading
Black Friday and Cyber Monday may have already come and gone, but the eCommerce busy season is still going strong. While you’ve been out shopping and searching online for all those great deals, we’ve been busy gathering up the best ExpressionEngine, WordPress, and Magento articles from November. We’ve even added a few that should help get your website and eCommerce store ready for the holidays. If you’d like more great content throughout the month, follow us on Twitter, Facebook, and Google+. Enjoy and let us know what you think in the comment section! Continue reading
Magento Community Edition version 188.8.131.52 was released on September 25, 2013. Its highlights, as listed in the release notes, include:
- Major overhaul of tax calculation formulas, correction of rounding errors, and additional assistance with configuration.
- Optimized cache adapters for single-server systems.
- Upgraded Redis cache adapters for multi-server systems. (To set up and use Redis with Magento, please contact our support team and we can assist you. This can only be set up on SIP400 or higher plans.)
- Eliminated many types of database deadlocks.
So far, upgrades from 184.108.40.206 to 220.127.116.11 have been very quick compared to other earlier upgrades and, for the most part, have gone smoothly (there have been a few minor issues I will highlight later). Upgrades from other Magento versions to 18.104.22.168 do take longer (especially 1.5.x to 1.6.x) as they involve a large amount of database changes.
At Nexcess, we perform upgrades via the command line. It is goes more quickly and we can better see what is happening should anything go wrong. The following outlines two different methods to upgrade to the latest version of Magento (from version 22.214.171.124 or later) using the command line tools. Continue reading
As a guy who does a lot of writing, I’m constantly aware of my predilection for procrastination (and alliteration). If I can put off writing something, I will. It’s not because I don’t love writing; it’s just that putting a dent into a blank page can be a significant psychological barrier (can a nonexistent dent be a barrier?) I’ve never written a novel, but if I were to venture into the higher literary realms and give it a go, I know I’d need a lot of encouragement and support.
In part, that’s what the National Novel Writing Month is about. A community gathers in November with the aim of supporting each other through the process of banging out 50,000 words. It’s a great idea, and if you throw in a bit of WordPress magic, it can be even better.
In fact, with a WordPress blog, you can take your public book writing beyond the confines of cold November and built a community that will comment on, support, and critique your efforts throughout the year. Continue reading
If you’ve tried loading CDN-based Web fonts while browsing with Firefox, you may have noticed they don’t always load. This is because Firefox implemented the W3C Access Control specification and it causes Firefox to reject requests to cross-domain resources. To correct this issue, we need to tell the machine serving those requests to specifically allow cross-domain usage of the resource. To do that, we need to use the Access-Control-Allow-Origin header, I’ll show you how to do this in the last step.
Here are a few other things you should do as well to make sure things will load correctly. Continue reading
Posted in CSS, html, Nexcess
Pinterest is the world’s third most popular social media network, with levels of user growth that continue to knock the socks off investors – over 40% in the last few months. Pinterest is uniquely placed to provide valuable referrals and engagement opportunities for eCommerce retailers. Unlike many more broadly focused social media channels, Pinterest has productive images of products right at the heart of its user experience.
In a move that’s bound to put a smile on the face of eCommerce store owners, Pinterest is showing some signs that it’s willing to make its boards easier to integrate with eCommerce stores with a new API. Getting information into Pinterest is always been fairly easily, with Pinterest buttons that can be placed right next to products, but getting data back out is more problematic. Continue reading
Google started off as simply an internet search engine, but has since branched off into several different industries with the seeming intent of creating drastic competition within markets otherwise constrained to mostly fixed prices. The purpose being, with more competition, the consumer almost always benefits. One of the more notable industries that Google has taken a step into has been the mobile devices market with its Nexus lineup.
While tablets are available with the Nexus 7 and Nexus 10, the most interesting have always been the phones, specifically because the Android mobile operating system is maintained by Google. Thus, the Nexus phones are the closest one can get to the purest Android experience available; the closest to how Google wants Android to be.
The Nexus lineup started with the Nexus One (even though the G1 came before, it was not considered a “Nexus” phone), made by HTC. Samsung then made the Nexus S and the Galaxy Nexus. From there, LG produced the Nexus 4, and as of this past October 31st, the Nexus 5. Continue reading
If you aren’t already familiar with JetPack, it’s a plugin for WordPress that brings a host of very useful features. It is developed by the developers behind the WordPress.com platform, and brings many of the benefits of that platform to self-hosted WordPress sites. JetPack recently saw a new release, which includes several additions that make it even more useful.
There’s probably not a blogger in the world that doesn’t rely on Google for traffic, and many also make use of the Google Plus “social network” to publicize their content. JetPack 2.5 introduces a number of features that enable WordPress users to more closely integrate their site with the search engine giant’s services. Continue reading
Content curation is a powerful technique for building a following for a blog and on social media. It’s also a great way to build relationships with other influencers in your niche. The basic principles of content curation are easy to understand: brands and individuals use their blog and social media channels to highlight content relevant to their audiences.
Sharing is a fundamental component of effective social media strategy. The online ecosystem works only because content is disseminated throughout the relationship networks built by sharers. The Internet is a hungry beast, and most brands can’t produce sufficient content to keep their online channels fed. Sharing content created by others is a great supplement to content creation and it often engenders the reciprocal sharing that helps get a brand’s name in front of many more users than simply posting content on a blog and tweeting it would.
Although it seems fairly easy, discovering, curating, and sharing content can be time consuming. Fortunately, there are a number of tools that can be used to streamline the content curation workflow. Continue reading
Southfield, MI, November 13, 2013 – Nexcess, a leading provider of WordPress, Magento, and ExpressionEngine hosting, today announced it ranked 245 on Deloitte’s Technology Fast 500(TM), a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Nexcess grew 388 percent during this period.
Nexcess’ exemplary growth during a period of widespread economic distress is a strong indication of the strength of the company’s core commitment to providing outstanding no-compromise hosting solutions, particularly for the eCommerce sector. Continue reading