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Why Time To First Byte (TTFB) Isn’t as Important as You Think

July 11, 2018 0 Comments RSS Feed

Why TTFB isn't as important as you thinkTime To First Byte (TTFB) is the time it takes for a web server to respond to a request. It’s a metric reported by several page speed testers, and is often quoted as a primary means for measuring how fast a site is. The idea being that the faster a web server responds, the quicker a site will load.

However, numerous groups have found that TTFB isn’t that important. When looked at in isolation, the figure provides an appealing way to grade your site or hosting provider, but when looked at in conjunction with other metrics, there seems to be a disconnect. This is especially true with regards to SEO rankings and improved user experience. Read more

Posted in: General

How Does Nexcess DNS Improve eCommerce Performance?

July 10, 2018 0 Comments RSS Feed

How Does Nexcess DNS Improve eCommerce PerformanceA Domain Name System (DNS) links domain names to the IP addresses that are used to route data around the internet. It is an important component of eCommerce performance: if a shopper’s browser can’t find the IP address of a store’s server, it can’t send requests and load pages. If the DNS system is slow to respond with an IP address, the browser and the customer are left waiting.

Often, eCommerce retailers have little control over DNS performance. For some, this causes a problem as a performance-optimized Magento store on lightning fast hosting can still be slow from the perspective of a shopper. Latency introduced by an unresponsive DNS nameserver is just as effective as increasing bounce rate as slow loading page elements are. Read more

Posted in: Nexcess

What Are Data Center Tiers Explained

July 3, 2018 0 Comments RSS Feed

The Definitive Guide to Data Center TiersIn the world of data centers, reliability is one of the most important factors. The more reliable you are, the more likely clients are going to want to use you. After all, who wants a data center that isn’t online?

Luckily, The Telecommunications Industry Association (TIA) published a standard for data centers defining four levels in regards to their reliability. The aim was that this standard would then be able to inform potential data center users about which center is best for them. While brief, the standard laid the groundwork for how some data centers would manage to pull ahead of others in the future. Read more

Posted in: General, Nexcess, Web Hosting Basics

Making Changes to Your Website Without Breaking It

June 28, 2018 0 Comments RSS Feed

Making Changes to Your Site Without Breaking ItChanges to your website are inevitable. Whether trying to refresh your site with a new theme or just applying a patch, sites are living environments that grow and evolve with your business and security needs.

Any change, however necessary, can cause downtime or broken functionality when applied without care. Such disruptions torpedo both your sales and your users’ trust. Properly executing these changes can be the difference between hours of limited access to your site, or mere moments. Read more

Posted in: Nexcess

10 Reasons to Choose WooCommerce for Your eCommerce Business

June 25, 2018 0 Comments RSS Feed

10 Reasons to Choose WooCommerceThousands of new eCommerce businesses are launched every year and new online retailers have no shortage of options when it comes to picking a platform. Should you choose a hosted platform like Shopify or a self-hosted application like Magento or WooCommerce? Should you choose the simplest possible solution or one capable of growing with your business?

Used on about 2.3 million eCommerce stores around the world, WooCommerce is particularly friendly to new eCommerce merchants because it combines ease of use with incredible power, flexibility, and features. Below you’ll find ten advantages of Woocommerce. Read more

Posted in: Nexcess

Craft 3 Brings New Features and Huge Performance Improvements

June 22, 2018 0 Comments RSS Feed

Craft 3 Brings New Features And Huge Performance ImprovementsCraft 3, a complete rewrite of the developer-friendly content management system, has been released after a long period of beta testing. Craft 3 includes new features and enhancements that will appeal to developers, designers, and users. Craft 3 is available for deployment across our performance-optimized Craft CMS hosting solutions, including shared, dedicated, and cloud hosting platforms.

As Nexcess clients know, we take performance seriously, so we’re particularly pleased with the across-the-board performance improvements in Craft 3. Craft’s developers have put a lot of work into extracting every last drop of performance, resulting in a 3x improvement over Craft 2. Craft 3 is built on PHP 7, which is itself much faster than previous versions. Combined with our performance-optimized Craft CMS hosting, Craft CMS offers an incredible low-latency user experience.

Almost a year ago, we took a look at what users could expect from Craft 3. Now that it is ready for production, we’d like to highlight some of the most important new features. Read more

Posted in: Nexcess

WordPress Caching: How Does Caching Make WordPress Sites Faster?

June 21, 2018 0 Comments RSS Feed

How caching makes WordPress Sites FasterAll dynamic content management systems and eCommerce applications — WordPress included — generate HTML pages by executing code and making database requests. The process typically takes fractions of a second, but in some cases it can take several seconds and consume a lot of server resources on a busy site. One of the ways we can make the process faster and reduce server load for a WordPress site is caching.

 

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Posted in: Nexcess, WordPress

Magento Explained: Understanding The Magento Ecosystem

June 18, 2018 0 Comments RSS Feed

The Magento Ecosystem ExplainedThe Magento eCommerce application is at the center of a vibrant ecosystem of retailers, developers, designers, conferences, and Magento hosting providers. Like all ecosystems, Magento evolves, and it can be difficult for newcomers to the world of eCommerce to get to grips with its constituent parts and the role they play in building a successful eCommerce business. Read more

Posted in: Magento

Data By The Numbers: A Look Inside Our Southfield, MI Data Center

June 15, 2018 0 Comments RSS Feed

Nexcess Data CenterOriginally developed as part of a light industrial park, Nexcess’ Southfield, MI facility was initially renovated by us back in 2010. As of today, it’s been running as a dedicated data center for four years.

And it’s a facility we’re very proud of. Today, we’d like to share that pride with you, courtesy of a new infographic. Read on for a preview of some of our facility’s vital stats. Read more

Posted in: Nexcess