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Nexcess Blog

Posts by: eCommerce

How to Optimize Your Magento 2 Store

April 23, 2018 0 Comments RSS Feed

The Definitive Guide to Optimizing Magento 2 When Magento was first released, it aimed to provide eCommerce businesses with a way to deliver a personalized experience to customers. It still does this excellently. Yet as Magento stores have grown and their requirements have changed, that personalized experience now needs to be delivered to an increasingly large customer base, and in an increasingly efficient way. Read more

Posted in: Magento, Nexcess

Instant Purchases Bring One-Click Buying To Magento

April 12, 2018 0 Comments RSS Feed

instant-purchases-bring-one-click-buying-to-magentoJeff Bezos is the richest person who has ever lived, according to some sources. While that claim should be taken with a pinch of salt – Bill Gates was richer in real terms before he gave a big chunk of his wealth away – Bezos is certainly the richest person in the world today. That wealth is due to the enormous success of Amazon, and a big chunk of Amazon’s success is due to the stranglehold the company had over one-click purchases. Read more

Posted in: Magento

Protecting Your Magento Store From eCommerce Fraud

April 11, 2018 0 Comments RSS Feed

Fraud has always been a problem for online retailers, but since the introduction of more secure credit cards in the last few years, much offline retail fraud has moved online. Magento retailers can’t afford to ignore the ever-present risk of fraud, whether it’s the dedicated efforts of criminals gangs with stolen identities or the less predictable casual fraudster who orders products with every intention of initiating a chargeback and keeping the goods. Read more

Posted in: Magento

Marketing Your eCommerce Website

March 28, 2018 0 Comments RSS Feed

eCommerce marketing has two purposes: to make shoppers aware that an online store exists and to give them a reason to visit it. While it is possible to grow a business by word-of-mouth with little deliberate marketing, it is a rare retailer that can avoid marketing altogether. If you run an eCommerce store, you’re going to have to learn how to market it. Read more

Posted in: eCommerce, Nexcess

Choosing The Best eCommerce Platform For Your Website

March 27, 2018 0 Comments RSS Feed

choosing-the-best-ecommerce-platform-for-your-websiteOne of the most challenging and impactful decisions new retailers make is their choice of eCommerce platform. It’s challenging because of the huge variety of options, from custom applications to hosted eCommerce software like Magento and WooCommerce to Software-as-a-Service platforms. The choice is so impactful because it can constrain and dictate aspects of a business’s future, including costs, scalability, support, and the experiences of both the retailer and customers. Read more

Posted in: eCommerce, Nexcess

Optimizing Your eCommerce Website

March 22, 2018 0 Comments RSS Feed

eCommerce optimizationIn 2018, there is no excuse for a slow eCommerce store. Shoppers don’t have the patience to wait while pages load or slow search and checkout features struggle to react to input. Performance optimization involves taking a close look at your eCommerce store and how it works, figuring out why it’s slow, and making the necessary changes. Read more

Posted in: eCommerce

Do eCommerce Retailers Need Native Mobile Applications

March 9, 2018 0 Comments RSS Feed

Once upon a time, building a website that provided a responsive and intuitive eCommerce experience was next to impossible for all but the simplest stores. Today’s web is different. Many of us use desktop-class applications in our browsers every day. Browsers are faster than ever before, especially where JavaScript is concerned, and the web platform itself benefits from improved client and server side technology and developer-friendly frameworks. Read more

Posted in: eCommerce