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Nexcess Blog

Posts by: eCommerce

Magento Explained: Understanding The Magento Ecosystem

June 18, 2018 0 Comments RSS Feed

The Magento Ecosystem ExplainedThe Magento eCommerce application is at the center of a vibrant ecosystem of retailers, developers, designers, conferences, and Magento hosting providers. Like all ecosystems, Magento evolves, and it can be difficult for newcomers to the world of eCommerce to get to grips with its constituent parts and the role they play in building a successful eCommerce business. Read more

Posted in: Magento

Integrating a WordPress Blog With Your Magento Store

June 12, 2018 3 Comments RSS Feed

Integrating a WordPress Blog Into a Magento StorePublishing audience-attracting content on an eCommerce store can be difficult. Product descriptions are essential but they aren’t the sort of content that attracts a loyal readership or brings people back time and time again. The importance of SEO value in generating organic reach means that it’s time to start integrating a WordPress blog with your Magento store. Content publishing is the present and the future of eCommerce and online retail, especially if you’re looking to attract new customers and retain existing buyers. Read more

Posted in: Magento, WordPress

3 Key Takeaways from IRCE 2018

June 8, 2018 0 Comments RSS Feed

3 Takeaways from IRCE 2018

We’ve just returned from IRCE 2018. Between the marketplace and the sessions, there was a lot happening. eCommerce and marketing professionals from around the world were in attendance, and everyone seemed to have something to bring to the table.

However, throughout the show, we found that three things seemed to be present in almost all of the conversations going on.

Here are what we think were the three main takeaways from IRCE this year.

 

Read more

Posted in: General, Magento

How to Optimize Your Magento 2 Store

April 23, 2018 0 Comments RSS Feed

The Definitive Guide to Optimizing Magento 2When Magento was first released, it provided customers with a personalized eCommerce experience. It still does this excellently. Yet as Magento stores have grown and their requirements have changed, this personalized experience now needs to be delivered to an increasingly large customer base, and in an increasingly efficient way. Magento 2 performance optimization helps store owners to do just this.   Read more

Posted in: Magento, Nexcess

Instant Purchases Bring One-Click Buying To Magento

April 12, 2018 0 Comments RSS Feed

instant-purchases-bring-one-click-buying-to-magentoJeff Bezos is the richest person who has ever lived, according to some sources. While that claim should be taken with a pinch of salt – Bill Gates was richer in real terms before he gave a big chunk of his wealth away – Bezos is certainly the richest person in the world today. That wealth is due to the enormous success of Amazon, and a big chunk of Amazon’s success is due to the stranglehold the company had over one-click purchases. Read more

Posted in: Magento

Protecting Your Magento Store From eCommerce Fraud

April 11, 2018 0 Comments RSS Feed

Fraud has always been a problem for online retailers, but since the introduction of more secure credit cards in the last few years, much offline retail fraud has moved online. Magento retailers can’t afford to ignore the ever-present risk of fraud, whether it’s the dedicated efforts of criminals gangs with stolen identities or the less predictable casual fraudster who orders products with every intention of initiating a chargeback and keeping the goods. Read more

Posted in: Magento

Marketing Your eCommerce Website

March 28, 2018 0 Comments RSS Feed

eCommerce marketing has two purposes: to make shoppers aware that an online store exists and to give them a reason to visit it. While it is possible to grow a business by word-of-mouth with little deliberate marketing, it is a rare retailer that can avoid marketing altogether. If you run an eCommerce store, you’re going to have to learn how to market it. Read more

Posted in: eCommerce, Nexcess

Choosing The Best eCommerce Platform For Your Website

March 27, 2018 0 Comments RSS Feed

choosing-the-best-ecommerce-platform-for-your-websiteOne of the most challenging and impactful decisions new retailers make is their choice of eCommerce platform. It’s challenging because of the huge variety of options, from custom applications to hosted eCommerce software like Magento and WooCommerce to Software-as-a-Service platforms. The choice is so impactful because it can constrain and dictate aspects of a business’s future, including costs, scalability, support, and the experiences of both the retailer and customers. Read more

Posted in: eCommerce, Nexcess