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Posts by: eCommerce

An Introduction To Email Marketing For New eCommerce Retailers

June 13, 2019 0 Comments RSS Feed

An Introduction To Email Marketing For New eCommerce RetailersOnline retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing emails, read them, and take action. Read more

Posted in: eCommerce

Five Tactics To Increase Conversions On Your WooCommerce Store

May 27, 2019 0 Comments RSS Feed

Five Tactics To Increase Conversions On Your WooCommerce StoreHave you ever visited an eCommerce store to buy a product only to change your mind at the last minute? The answer is almost certainly yes. Most visitors to eCommerce stores don’t buy anything. The eCommerce industry’s average conversion rate is three percent at best. For every hundred people who visit an eCommerce store, ninety-seven buy nothing.

Conversion rate optimization focuses on improving that metric. Retailers work to discover why visitors don’t buy and then make changes that remove obstacles or give visitors an incentive to make a purchase. Read more

Posted in: WooCommerce

Evaluating eCommerce Product Ideas: Is There A Market?

May 21, 2019 0 Comments RSS Feed

Evaluating eCommerce Product Ideas- Is There A MarketEvery product starts with an idea, but good ideas are rare. There is a long road between a spark of inspiration and a profitable product. Investing in a product idea that goes nowhere is dangerous. Few retailers can afford to manufacture or buy products that sit on warehouse shelves for months. For every dud product, there is a product which might have sold well if only the retailer hadn’t wasted their time and money on an idea that didn’t work out. Read more

Posted in: eCommerce

Nexcess and BigCommerce Announce eCommerce Partnership

May 16, 2019 0 Comments RSS Feed

Nexcess and BigCommerce Announce eCommerce PartnershipMay 2, 2019 – We’re proud to announce the addition of a new hosting solution to our lineup for merchants: BigCommerce. This new addition allows us to provide merchants with multiple options for creating, customizing, and delivering their online stores.

As a powerful, headless eCommerce solution, BigCommerce allows merchants to employ a powerful product catalog while maintaining the simple front-end capabilities of WordPress. To this end, BigCommerce accounts with Nexcess will include a WordPress environment with the BigCommerce plugin pre-installed and pre-configured. Read more

Posted in: eCommerce, Nexcess

How to Optimize Your Magento 2 Store

May 13, 2019 0 Comments RSS Feed

The Definitive Guide to Optimizing Magento 2

When Magento was first released, it provided an eCommerce platform that offered functionality not seen before. It still does, but as Magento stores have grown, their requirements have changed. The platform’s functionality now needs to be delivered to an increasingly large customer base, and in an increasingly performant way. For this reason, we’ve made sure that our Magento solutions are optimized to make the best use of the resources available to them. Read more

Posted in: Magento, Nexcess