Category Archives: Nexcess
Black Friday is the crunch point of the eCommerce calendar. It’s the day on which retailers reap the biggest rewards, but also the day on which eCommerce platforms show their true performance colors.
A number of interesting statistics came out of this year’s Black Friday rush. The first thing to note is that the eCommerce market is in rude health with year-on-year sales increasing by around 8 percent, according to figures from IBM.
Of equal interest is the ongoing shift to mobile. Mobile online shopping has been steadily increasing over recent years, and this year saw a 24 percent increase in mobile purchases, bringing the total proportion of consumers who do their online shopping on a mobile device up to 47 percent. Almost half of shoppers went mobile, which makes mobile as important as the desktop for retailers — the mobile shopping experience can no longer be an afterthought.
Performance-optimized web hosting is the single most important factor in determining site speed. Without that, your site is going to be slow no matter what other optimizations you make. But although good quality web hosting is a necessary component of a low-latency site, it’s not sufficient. The fastest web hosting can’t accelerate a badly coded site with huge unoptimized images and a ton of social media widgets. A decent optimization strategy can fix all of those issues, but there’s one thing no amount of on-site optimization can improve: the round-trip time for geographically distant web clients.
Many people are under the misconception that Internet communications travel at the speed of light. Sometimes they do, but only if they’re traveling over radio waves to satellites or other wireless communication scenarios. In fibre optic cables, signals travel less quickly than the speed of light in a vacuum—the reason is complex—and in copper cables they are significantly slower.
We all know that when it comes to eCommerce, faster is better. Slow web pages cause billions of dollars in lost eCommerce revenue every year. A third of eCommerce shoppers will turn to a competitor if a store provides a poor user experience because of latency. And 44 percent of users assume that a slow shopping cart means that their transaction has failed. Nexcess understands eCommerce retailers’ need for fast, consistent, and stable performance, which is why we base our performance optimized eCommerce hosting plans on Magento.
But however fast the eCommerce platform and servers and however optimized the PHP execution and database environment, there’s a limit to what can be done without caching, which is why many of our Magento plans use caching applications that include Memcached, Redis, and Varnish.
Although I would argue that the phrase “businesses should think like publishers” is overstating the case—no business should emulate Upworthy or Buzzfeed unless pageviews are their business—it’s certainly true that to make a mark on the modern web, a business has to publish content and be involved in content marketing to some degree. Blogs, guest blogs, case studies, press releases, and social media posts are all forms of publishing.
One technique that that businesses should adopt from the publishing industry is the style guide. If the phrase “style guide” brings to mind tedious classes poring over Strunk and White, you’re not alone, but that’s not quite what “style guide” means in this context. A company style guide is a set of guidelines for writers or other content creators. It outlines a company’s preferred style—the way they like things done.
While there is no shortage of photo storage and sharing services around these days, if you’re a serious photographer who makes a living taking pictures, you’re going to need a web site to promote your business, interact with clients, and display your images.
Many photographers choose WordPress for their business sites. It’s a powerful content management system and it combines just the right amounts of flexibility and ease-of-use to offer users who aren’t technically inclined a straightforward platform to build their site on.
But, one of the main draws for photographers is the huge number of photography-focused plugins available for WordPress. They turn WordPress from being a great application to build any site into a site that’s perfectly suited for running a photography business.
In this article, I’m going to look at six plugins that any photographer should know about.
We have been following the recently discovered vulnerability known by CVE-2014-3566 (popularly referred to as POODLE). This specific vulnerability has affected the SSLv3 protocol which is supported by most Nexcess servers. SSLv3 (also known as SSL 3.0), is an old and outdated Internet cryptographic protocol that was designed to ensure secure connections for various services including HTTPS. While more modern protocols such as Transport Layer Security (TLS) have generally replaced it, SSLv3 has remained available on most systems to allow fallback compatibility to older legacy software.
POODLE itself is a man-in-the-middle type of attack. This type of attack is difficult to exploit and we have seen no cases or evidence of it affecting any of our systems. Regardless, we have chosen to disable SSLv3 on all of our systems within the coming few weeks. Unfortunately, this necessary step may cause compatibility problems to users using old browsers (specifically Internet Explorer 6 on Windows XP). Any clients using IE6 attempting to connect to a site with SSLv3 disabled will not be able to do so.
WordPress professionals work with the world’s favorite content management system every day and develop an intimate knowledge of the best way to build and manage WordPress sites. We wanted to understand how the most sophisticated WordPress users approach creating a great experience for their clients, so we asked some of our favorite WordPress professionals about their secret formula for creating the ideal WordPress experience.
The answers were varied: some focused on the technology, some on creating an elegant user experience, and some on the finer details of content management. In this article, we’d like to share a collection of the most insightful responses we received.
I’m sure that we’ve all experienced issues that deal with file lock (flock) contention. More often than not, within the Nexcess tech community, we see this occuring in Magento (typically the sessions files). As such, I figured I’d put throw together something that will allow you to troubleshooting what’s going on more efficiently. Firstly, lets review the two basic types of locks:
Data visualization and data journalism are becoming increasingly important to the modern media landscape. More data is available for public analysis than ever before. Data-focused journalists like Nate Silver and Ezra Klein have made a name for themselves with reporting based on hard-nosed analysis of empirical data sets. Both are in the early stages of establishing new media outlets, FiveThirtyEight and Vox respectively, that promise to take a different approach to reporting from traditional media.
The massive availability of data is a great opportunity for bloggers and businesses to delve into serious analysis, but making the most of data journalism involves data visualization. No one want to pore through massive tables of data and walls of dry text.
Law offices tend to be fairly conservative when it comes to technology. I know some who haven’t changed their content management system for years. “If it works, don’t fix it” is a great philosophy, but wrestling with ancient content management systems is a frustrating and unrewarding task — it certainly doens’t encourage busy lawyers to keep their sites’ fresh with new content.
Many lawyers see the advantage of writing a legal blog. It’s a powerful way to demonstrate expertise and understanding of client issues, as well as build a loyal audience, particularly among potential clients with interests that correspond to a lawyer’s area of specialization. Legal blogs are also, of course, an excellent way to capture search traffic — those who don’t blog are putting themselves at a disadvantage and failing to exploit the full potential of their website.
WordPress is without a doubt the most popular content management system. But that doesn’t necessarily mean that WordPress is the right solution for lawyers. In this article, I’d like to explain why I advise lawyers who seek my advice to use self-hosted WordPress.