We’re all familiar with the traditional eCommerce process. We decide we want to buy something or see an advert that persuades us that we want to make a purchase. We head to our favorite eCommerce store and load up the virtual shopping cart, perhaps throwing in a couple of extras that caught our eye. We go through the checkout process, add our details if we’ve never used this store before, pay, and we’re done. In a few days our purchase will be delivered.
What could be simpler? Well, if some companies have their way, online shopping will look more like this: you see an advert on a search engine or social media site, beneath which is a button that says “buy”. You click the button, confirm your purchase, and you’re done.Posted in: Nexcess