A Domain Name System (DNS) links domain names to the IP addresses that are used to route data around the internet. It is an important component of eCommerce performance: if a shopper’s browser can’t find the IP address of a store’s server, it can’t send requests and load pages. If the DNS system is slow to respond with an IP address, the browser and the customer are left waiting.
Often, eCommerce retailers have little control over DNS performance. For some, this causes a problem as a performance-optimized Magento store on lightning fast hosting can still be slow from the perspective of a shopper. Latency introduced by an unresponsive DNS nameserver is just as effective as increasing bounce rate as slow loading page elements are. Read morePosted in: Nexcess