A content-heavy site is about more than just creating content. It’s about managing it. Site owners need to ask themselves what type of user experience they want to deliver. This article will look at two distinct options on the market: Craft CMS and WordPress. Read more
Have you ever visited an eCommerce store to buy a product only to change your mind at the last minute? The answer is almost certainly yes. Most visitors to eCommerce stores don’t buy anything. The eCommerce industry’s average conversion rate is three percent at best. For every hundred people who visit an eCommerce store, ninety-seven buy nothing.
Conversion rate optimization focuses on improving that metric. Retailers work to discover why visitors don’t buy and then make changes that remove obstacles or give visitors an incentive to make a purchase.Read more
WordPress contributor teams recently released Theme Sniffer and WP Theme Auditor, tools that help developers to create themes that adhere to coding and accessibility best practices.
There are thousands of free WordPress themes and thousands more premium themes. Some are excellent, and some are terrible, but most are somewhere in-between on the quality scale. Installing a theme that isn’t coded correctly can cause security or user experience problems, which is why the WordPress project is careful what it lets onto the theme repository.Read more
Every product starts with an idea, but good ideas are rare. There is a long road between a spark of inspiration and a profitable product. Investing in a product idea that goes nowhere is dangerous. Few retailers can afford to manufacture or buy products that sit on warehouse shelves for months. For every dud product, there is a product which might have sold well if only the retailer hadn’t wasted their time and money on an idea that didn’t work out.Read more
Last year, Google announced that over 75% of Chrome traffic was protected by HTTPS, a large increase on the previous year. The pace of HTTPS adoption accelerated as the cost, complexity, and performance implications were addressed. With Let’s Encrypt, anyone can get a domain-validated SSL certificate for free. Configuring a WordPress site to use an SSL certificate is easier than ever. Performance overheads are negligible for all but the largest sites. But there are still challenges to HTTPS adoption on established WordPress sites: mixed content warnings top the list.Read more
If you’re a news publisher, a news section is your bread and butter. If you’re a business, a news section provides a place to publish recent successes and upcoming events. If you’re an independent developer, a news section lets you keep your followers up to date on recent changes. Read more
May 2, 2019 – We’re proud to announce the addition of a new hosting solution to our lineup for merchants: BigCommerce. This new addition allows us to provide merchants with multiple options for creating, customizing, and delivering their online stores.
As a powerful, headless eCommerce solution, BigCommerce allows merchants to employ a powerful product catalog while maintaining the simple front-end capabilities of WordPress. To this end, BigCommerce accounts with Nexcess will include a WordPress environment with the BigCommerce plugin pre-installed and pre-configured. Read more
When Magento was first released, it provided an eCommerce platform that offered functionality not seen before. It still does, but as Magento stores have grown, their requirements have changed. The platform’s functionality now needs to be delivered to an increasingly large customer base, and in an increasingly performant way. For this reason, we’ve made sure that our Magento solutions are optimized to make the best use of the resources available to them. Read more