Nexcess Blog

eCommerce Drop Shipping With Magento

April 13, 2015 0 Comments

Drop ShippingSetting up an eCommerce store often requires significant capital investment for stock and warehouse space. That poses a barrier to entry for many who would like to start a small eCommerce business. Drop shipping is an alternative to the traditional eCommerce process where retailers purchase their products from a wholesaler and then sell items from their stock to customers. Instead, drop shipping allows retailers to have products shipped directly from the wholesaler to the customer.

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White Labeling WordPress For Cohesive Branding And Improved User Experience

April 10, 2015 0 Comments

White Labeling WordPressMost WordPress users don’t care about WordPress. The name of the content management system, the majority of its functionality, its community, and the underlying framework don’t matter one whit to them. They care deeply about publishing content, about making sales, about generating leads — WordPress is just the tool they use achieve those goals. The details of WordPress matter about as much to them as the mechanism that makes their laptop’s keyboard work.

To most WordPress users, their site isn’t a WordPress site, it’s simply my site.

As our recent survey revealed, successful WordPress professionals understand that their clients don’t want to think much about WordPress; they want to run their businesses and write their blogs, which is why many of the best developers offer a site that hides most of the WordPress branding and some of its functionality.

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Four Powerful WordPress Theme Frameworks You Should Know About

April 9, 2015 0 Comments

WordPress Theme FrameworksIf you have some development experience and you want to create a unique WordPress site, a theme framework is often the best way to go. When you buy a theme from a theme marketplace or download one from a free theme repository, many design decisions are made for you. Frameworks offer more opportunity to make your own choices.

Most themes come with some degree of customizability, and some promise a great deal of flexibility (often at the cost of slowing down your WordPress site), and if you consider getting up and running quickly of more importance than rolling up your sleeves and digging into the PHP and CSS that constitute a WordPress theme, a traditional theme is probably the best choice. But if you’re willing to put some work in, theme frameworks are a great option.

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It’s Crunch Time For Mobile-Friendly Design And SEO

April 7, 2015 0 Comments

Mobile-Friendly DesignFor the last decade, the proportion of mobile web users and shoppers has been gradually increasing. Originally the preserve of those who could afford high-end smart phones, mobile internet use has become a commonplace. The majority of consumers in the western world — and many in developing nations — own at least one mobile device capable of internet browsing. And last year, mobile internet use finally outstripped desktop use.

For eCommerce retailers and publishers using content management systems like WordPress, this is a huge deal and has become a differentiating and competitive factor. No one likes to have to negotiate an unfriendly site on their mobile device, and since users are more wedded to their devices than your website or eCommerce store, they’re moving in droves to competitors who do offer a great experience on mobile.

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WordPress 4.2 Beta Now Ready For Testing

April 1, 2015 0 Comments

WordPress 4.2 BetaEvery four months, regular as (slightly creaky) clockwork, the WordPress developers produce a new release. The first release of the year traditionally lands some time in April, and this year, all being well, will be no different. But before WordPress 4.2 hits the servers next month, the developers need a bit of help ironing out any remaining kinks. The first beta was made available last week, and if you want to test the upcoming release, you can download it from the WordPress site or install the WordPress Beta Tester plugin, which will give you the option of updating to development releases.

It almost certainly doesn’t need saying, but it would be a very bad idea to run the beta on a production site: it’s no where near ready for that and it will almost certainly break something. If you want to test the beta, use a staging or testing installation created for that purpose.

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Posted in: Nexcess, WordPress

March’s Best ExpressionEngine, WordPress, and Magento Content from Around the Web

March 25, 2015 0 Comments

Monthly RoundupIt’s been a busy March so far. We had a great time talking shop at the PHP Conference in Minnesota and are looking forward to Magento Imagine this Spring. Additionally, we’re excited about adding Magento 2.0 to our hosting plans in the near future, but in the interim, you can start playing around with the Beta right now. And in news from the world’s most popular content management system, it may seem like it has been a long time coming, but WordPress finally released a Twitter plugin. Talk about worlds colliding. When you get some time, check those stories out as well as the rest of the news you missed this March. For the same great content the rest of the month, find us over on Twitter, Facebook, and Google+. Enjoy and let us know if we missed anything important in the comment section.

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Posted in: Monthly Roundups

WordPress Releases Security White Paper

March 18, 2015 0 Comments

Security White PaperLike all popular software, WordPress is in a bit of a bind. It’s popular because it’s widely recognized as the best content management system by a large number of sites and users, but that popularity comes at a price. Online criminals know that if they can find an exploit in WordPress, they can access millions of sites, so they devote significant resources to finding problems in WordPress. And its popularity also means that the media pays particular attention to WordPress vulnerabilities when they are found.

If you’re a follower of the WordPress blogosphere, you’ll know that articles tend to fall into one of three groups: discussion of WordPress releases and plugins, howto articles, and news of security vulnerabilities. It’s not that WordPress is any more insecure than any other CMS — it’s a lot more secure than most — but journalists are always look for a good story and “tens of millions of website are vulnerable to hackers” makes for more clicks than “WordPress is awesome.”

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Posted in: Nexcess, WordPress

Nexcess Will Soon Be Introducing Magento 2.0 Hosting

March 17, 2015 0 Comments

Magento 2.0 HostingWith the news that the Magento 2 developer beta had been released, we got to work testing it for addition to our high-performance Magento hosting platform. We’re happy to announce that in the very near future, we’ll be adding Magento 2.0 to our eCommerce hosting plans. It’s been a long time coming, but once you see the new and improved Magento, we’re sure you’ll agree that it was worth the wait.

Magento 2.0 will be a significant and comprehensive upgrade, with innumerable new features both in the user-facing parts of Magento and under-the-hood. There’s good news for eCommerce retailers and Magento developers alike.

The Magento team have been focused on seven major areas for improvement, but I’d like to introduce you to Magento 2.0 by focusing on the three areas that will have most impact on our hosting clients.

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Posted in: Magento, Nexcess

Google Brings Enhanced eCommerce Analytics Out Of Beta

March 11, 2015 0 Comments

eCommerce AnalyticsSince this May, Google has been polishing a beta of Google Analytics which brings a host of improvements targeted at the eCommerce industry. The Enhanced eCommerce for Google Analytics tools have recently been cleared for general use, so it’s time to take a look at what Google has been working on for eCommerce retailers.

Retailers have a specific set of concerns that aren’t well represented by one-size-fits-all analytics solutions. Of course, it’s often possible to apply the more general tools to specific cases, and Analytics maestros have been doing that for years with GA and eCommerce, but the new tools are designed to make analyzing the purchase funnel and product-based websites more efficient and useful.

Enhanced Analytics for eCommerce includes reports that allow eCommerce retailers to get a clear view of product engagement, shopping cart behavior, and the ability to track the way users are initiating or abandoning transactions.

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Day in the Life of the Coca-Cola FreeStyle at Nexcess

March 4, 2015 0 Comments

Coca-Cola FreeStyle

Day 63

The parades and fanfare have died down since my glorious arrival. I have finally gotten a handle on some of the staff’s more “refined” tastes when it comes to mixes. Now, I understand the wisdom and foresight of my designers when they took some of the weirder flavors out of my menu.

From my short experience here, I grasp the reasoning behind “less is more.” There is no “I” in team, so I keep my mouth shut and mix what the people want. Who am I to judge? 50% diet Coke and 50% regular cherry Coke? Hey, whatever happens at Nexcess, stays at Nexcess.

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